Cherney Development

Printer's Alley

Revitalizing the downtown scene

In partnership with the building lease-holder Jason Martin and architect Lora Katz, Cherney Development purchased the 1920s Roanoke printery in Downtown Roanoke in 2018 and transformed it into a mixed-use space known as Printer’s Alley in a nod to the building’s printing past. 

The 16,000 sq. foot four-story building is anchored by the gastropub Sidecar, the expansion of Martin’s Downtown restaurant next door, and 18 modern, one-bedroom apartments that are helping bring value to the area. The renovation retained many of the building’s unique historical aspects, including original interior and exterior window systems, concrete floors and oak printer display cabinets.

To help further revamp the space for building occupants and revitalize First Street downtown, Cherney Development commissioned a local mural artist to paint a walkway mural with an abstract “R O A N O K E” in the alleyway beside the building that serves as the tenant entrance.

5411 First Street
Roanoke, VA 24011
16,000 sq. feet

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